Compliant Green Claims made easy.

You should digitise your products as soon as possible. Here are a few good reasons:

• Legal Compliance: EU directives (e.g. green claims) become national law by mid 2026 (in some countries, like Germany, already in May 2025!). That said, existing national laws like the German UWG already penalise greenwashing today.
• Economic Benefits: Both retailers and consumers reward transparency, creating economic benefits and brand value.
• Window of Opportunity: Packaging relaunches are time-consuming; start creating digital touchpoints early to stay ahead of the competition.

This is not advisable, for several reasons:

• Retail Conflict: Retailers resist directing consumers to potentially cheaper online offers.
• Not Information-Centric: Online product pages focus on sales, not the detailed info required by regulations like the EU Green Claims Directive.
• Slow Load Times: Product pages with images or videos often exceed the 35KB limit, causing slow load times in retail settings.

No. Simply linking to the brand website or to general landing pages is not enough. 

This is because regulations like the EU Green Claims Directive require that consumers have immediate, direct access to product-specific (ie. GTIN/EAN-specific) information, and cannot be expected to search for the relevant information.

We have spoken to a few brands who have attempted to build an in-house solution, e.g. via their PIM or CMS.

Here are the key points we learned from them:

• PIM-based solutions are not built for environmental compliance, meaning that costly legal consultancy is required to format content the right way
• Building an in-house solution takes many months in an ideal scenario (add to this typical packaging re-launch lead times and it could be years)
• The associated costs are considerable (i.e. 5-15+ full-time staff's salaries just for building the solution)
• PIM-/CMS-based solutions are usually managed by IT or a technical team, meaning it's harder for Product/Marketing/Sustainability Managers to collaborate

Contrast this with a purpose-built platform like info.link, which is purpose-built for compliance, ready to use, costs only a fraction of an in-house solution, and can be used collaboratively across business functions.

info.link only costs a few Euros per product per year. We discount the yearly cost-per-product considerably for larger portfolios, meaning that we have suitable offers for startups, SMEs, large brands, and even holding companies with multiple brands.

That said, many brands like to start with a pilot, where we digitise a handful of products together, explaining EU regulations and best practices at the same time.

Get your free consultation – we look forward to hearing from you!